Over my 8 years in photography, the 1 piece of advice I wished someone would have gave me when I started back on March 18, 2010, was to 1. Have a great support system, and 2. Be aware of all partnerships that could had a adverse affect on your career as a photographer.
If you have totally fallen off the face of the earth, the “new” Social Network VERO – True Social has risen overnight to mainstream with many photographers and bloggers all across the stratosphere overnight. Take your usual leisure stroll on your favorite social media platform, no matter if it's Facebook, Twitter, or Instagram, and you will see a post of at least one person telling you to sign up for the newest social media craze, VERO!
What is Vero you ask? How many social media platforms do we need in this already cluttered & noisy world of social media? But more importantly, why has it became popular over night? In this blog post, I will answer all these questions. I will also give you a comprehensive look at this new social media platform, how it works, and give you a peek on how to make the most of it for your brand building.
WE GOT INSTAGRAM, BUT WHAT IS VERO?
It's very clear its a social media network, from the 1st moment you log into the app with a similar feel to the already popular Instagram & Facebook platforms. Vero is a great place to connect with others who share similar interest and likes, engage with people and other influencers who are in the same circles as you, share knowledge, and more importantly gain knowledge and communicate with others. With it gain in popularity in the last few weeks, Vero is not a new platform. It was originally introduced in 2015 to the public but had slow traction with the onsight on the giant beast of a platform of Instagram. Vero, even though has been starting out a slow pace like a locomotive, it has gain momentum the last couple of years to emerge as a true player in the social media image sharing space.
The Big Question - WHAT MAKES VERO DIFFERENT??
It may look and feel like Instagram...but in reality, there is quite a bit that makes this new emergence of Vero different from any other social media platform around. It is truly a force in it's own right.
YES!!! NO ALGORITHMS... say it with me "NO ALGORITHMS"
The most important different, if not the biggest if you ask me, between Vero and all the other players in this market of social media platforms is that the Vero Network doese not use algorithms to determine who and what content your following sees, you truly are the controller of the fate of your content. With no algorithm, in essence, you will always see the content being shared by those you chose to follow or that have chose to follow you and your content.
For people like myself who business marketing thrives on social media, that is a huge deal. The recent changes to Facebook & Instagram’s algorithms, the organic reach of most posts have dropped by more then 30% in the last last month. As a fulltime fashion photographer, that decrease in eyeballs on my work and educational content can effect the bottom line. With no algorithms, you can see why everyone is flocking to this new platform.
NO ADS - No Explanation needed!!!
No Explanation needed here....but if you do, then just understand you are not targeted by the Big Corps and their marketing efforts. Nor will you surf Amazon, and return back to Vero and be mind-fucked to see all the things your just surfed on Amazon mysteriously appearing on your newsfeed.
CROPPING IMAGES IS A THING OF THE PAST
The most sounding complaint by many photographers that use instagram is the cropping of the photos into the platform required 4x5 ratio for portraits or the standard 1x1. Vero doesn't have that restraint. You an upload the full image in landscape or portrait orientation without a problem.
First 1,000,000 USERS ARE FREE .....for life...supposedly!
We all know, FREE is NEVER FREE! So it will be interesting to see how Vero will monetize this platform. I'm assuming they will offer up a subscription base model or make you purchase the app once they give away their 1MM FREE profiles. I guess they will $.99 their way to a million dollar company.
DOES VERO REALLY MATTER?
With the ever over crowding of the Social Media landscape, and the competitive nature of all these platform, we are dying for a much needed change to the status quo. And it seems Vero maybe that answer.
If your day to day is to develop the best content as possible, and engage others of like minds and ideals, Vero is the way to go. This easy as ABC platform with total control of engagement is truly a game changer for content producers in the age where Instagram & Facebook has reduced the number of eyes viewing your hard earn and produced content. Will it survive and thrive, or will it be just a wave in the ocean of social media platforms... time will tell. Until then take a moment and sign up, and put your best content out there to make the connections of new fans of your work! ~ #WinOnPurpose
The redesigned phone gimbal, announced here at CES 2018, has simplified controls, all-day battery life and a rock-bottom price.
DJI already owns the camera drone market by offering better tech than its competitors at aggressive prices. It's now taking the same path with its camera stabilizers.
The Osmo Mobile 2 handheld stabilizer brings the same smooth and steady videos DJI's drones are known for to your phone's camera. You get autotracking capabilities, programmed shots, direct camera controls and more for $129. (That's approximately £95 or AU$165 converted, with real UK and Australian prices TBA.)
Much of the heavy lifting for its shooting features is done with DJI's Go app for iOS and Android. That (and a Bluetooth connection) are what allow the Osmo to talk to your phone's camera and do things like control your digital zoom with a slider on the handle and change settings for ISO and shutter speed. You can have it automatically track moving subjects, create panoramas and shoot motion time-lapse and hyper-lapse videos, too.
The new nylon body keeps it lightweight while making room for a battery that lasts up to 15 hours. It's not removable like the original's, but that tapped out at about 4 hours. This way you can stay running all day and there's even a USB port so you can charge your phone off the Osmo's battery while you shoot.
The Osmo Mobile's controls have been cleaned up and simplified, too, and the phone clamp can be positioned horizontally or vertically. There's even a tripod mount on the bottom now.
If shooting with a "real" camera is more your thing, DJI also announced the Ronin-S, the company's first single-handed stabilizer that will be available in two frame sizes for DSLR and mirrorless camera systems. DJI says the motor system can handle zoom lenses and works with in-body and in-lens stabilization systems.
Like Osmo, the Ronin-S has a mobile app that will allow for automatic camera moves. There are also dedicated control buttons for the camera, joystick for precise positioning and a Sport mode that allows the motors to keep pace with fast-moving subjects. Hot-swappable batteries let you keep shooting without having to stop.
Unlike the Osmo Mobile 2, however, the Ronin-S isn't expected until the second quarter of 2018 and no pricing is available. According to the DJI representative I spoke with, though, you can expect it to be competitive.
There’s basically two kinds of people on Instagram – people who are there for the fun, and people who are there representing a business.
WHY KEEP A SEPARATE PERSONAL INSTAGRAM?
If you DO have lots of real friends on Instagram and have a 21st-century family glued to smartphones, then should definitely keep a separate Instagram account just for them.
Your customers and blog readers don’t need to see 25 pictures of your baby, your dog, your new purse, your lunch, or that weird lady you took a snap of at Walmart.
Keep. That. Off. Your. Business. Account.
Does that mean you should never share family photos? Of course not! People love to peek behind the scenes. But not all the time :)
WHAT’S THE DIFFERENCE BETWEEN A PERSONAL AND BUSINESS ACCOUNT?
A professional / business Instagram account needs to be laser-focused on YOUR CUSTOMER / CLIENTS / POTENTIAL CLIENTS or reader (for bloggers).
It’s not about you. It’s about them.
Unless you’re a celebrity, no one’s going to care if you went to the dentist today. Ok, maybe if you’re a blogger and wrote a great piece about dental health …
But for the rest of us, a business photography account is all about serving your followers and clients. It’s about sharing information with them and showing them why they need your awesome skills and products. Be a SME (Subject Matter Expert). You want to entertain your followers with pretty pictures and inspire them with words of wisdom. You don’t want to bore them with vacation photos.
Want to "Live The Impossible" & "Win On Purpose" then its time to step up your business accumen on instagram.
ost creative people are constantly trying to improve what they do and photographers are no exception. Getting better at a subject like photography, however, isn’t as simple as just deciding to “get better”. The best way is to set yourself structured goals that will help you make progress along the way.
Walking around the modern gallery Luhring Augustine Bushwick, a signature photo aesthetic holds true, while themes of adolescence, sexually-explicit black and whites, captivating retro movie posters, and artwork by Adam Rolston—emulating an empty Trojan Condom packaging box. Filmmaker, photographer, and art collector Larry Clark has created decades of artwork that illustrate his arousing yet cathartic experiences, referenced in the photography book Tulsa, and controversial insight of drug abuse, underage drinking, along with hypersexual teens in films like Kids and Marfa Girl. The capturer of moments has recently unveiled his personal collection of art, titled “White Trash”—an inspiration throughout the years to continue to create films and more recently dive into his love of painting.
Last month, a website called Pixel Peeper launched with the ability to determine which Lightroom edits were made to an image.