marketing

Tether Tools's Photographer Spotlight: Antonio Martez

Tether Tools's Photographer Spotlight: Antonio Martez

Antonio is an international brand builder, creative storyteller, and digital innovator,  who develops and explore ideas for clients by weaving words and images into simple narratives and visual stories.

Keep. That. Off. Your. Photography. Business. Instagram. Account.

There’s basically two kinds of people on Instagram – people who are there for the fun, and people who are there representing a business. 

WHY KEEP A SEPARATE PERSONAL INSTAGRAM? 

If you DO have lots of real friends on Instagram and have a 21st-century family glued to smartphones, then should definitely keep a separate Instagram account just for them. 
Why? 
Your customers and blog readers don’t need to see 25 pictures of your baby, your dog, your new purse, your lunch, or that weird lady you took a snap of at Walmart.



Keep. That. Off. Your. Business. Account.

Does that mean you should never share family photos? Of course not! People love to peek behind the scenes. But not all the time :) 

WHAT’S THE DIFFERENCE BETWEEN A PERSONAL AND BUSINESS ACCOUNT? 

A professional / business Instagram account needs to be laser-focused on YOUR CUSTOMER / CLIENTS / POTENTIAL CLIENTS or reader (for bloggers). 

It’s not about you. It’s about them.

Unless you’re a celebrity, no one’s going to care if you went to the dentist today. Ok, maybe if you’re a blogger and wrote a great piece about dental health …

But for the rest of us, a business photography account is all about serving your followers and clients. It’s about sharing information with them and showing them why they need your awesome skills and products. Be a SME (Subject Matter Expert). You want to entertain your followers with pretty pictures and inspire them with words of wisdom. You don’t want to bore them with vacation photos.

Want to "Live The Impossible" & "Win On Purpose" then its time to step up your business accumen on instagram. 

GOAL SETTING 2018: How to Set Good Goals for Your Photography Practice

GOAL SETTING 2018:  How to Set Good Goals for Your Photography Practice

ost creative people are constantly trying to improve what they do and photographers are no exception. Getting better at a subject like photography, however, isn’t as simple as just deciding to “get better”. The best way is to set yourself structured goals that will help you make progress along the way.

SAY GOODBYE TO SIGMA, and SAY HELLO TO…NIKON!!

SAY GOODBYE TO SIGMA, and SAY HELLO TO…NIKON!!

Check out what's in my Think Tank Airport Security Roller for 2018!

19 SIGNS YOU ARE TREATING YOUR PHOTOGRAPHY AS A HOBBY AND NOT A BUSINESS

19 SIGNS YOU ARE TREATING YOUR PHOTOGRAPHY AS A HOBBY AND NOT A BUSINESS

19 SIGNS YOU ARE TREATING YOUR PHOTOGRAPHY AS A HOBBY AND NOT A BUSINESS

HOW TO PROMOTE YOUR PERSONAL WORK

HOW TO PROMOTE YOUR PERSONAL WORK

Photographers now have more ways to share their newest work with audiences, but it’s also harder than ever to know what kind of exposure is most likely to help them achieve their goals.