Score one for authentic interaction. This past week, Instagress, a prominent Instagram bot service, folds after being "requested" to do so by Instagram...or should I say forced closed by a Social Media Powerhouse.
It's no lie that bot services have become a real issue on Instagram and other social media platforms. If you spend any time on the platform, you've undoubtedly received one of those generic comments and/or follow/unfollows. Does automating your posting platform, diminishes the authenticity or brand value of the platform?
Organic vs Automating has been a battle since the beginning of social media. Instagress was one such service, but as of last week, visitors to the site will be greeted with a page that indicates it has been shut down by request from Instagram along with an offer to subscribers to request a refund. There are numerous such services out there, and it remains to be seen if this is part of a larger effort by Instagram to clear the platform of such services. Such an effort to combat bots and fake followers would present a major shift in many users' experience with the app.